TQM And Business Performance: An Investigation Into FMCG Companies In Pakistan

The phrase by Feigenbaum (1951) that quality is never an accident; it is the result of intelligent efforts is rightly indicating the fruitful effects and outcomes for quality management systems like TQM and clearly depicting that right and intelligent efforts in the right direction will produce quality results which in turn creates value of organization in the market. While examining this independent study, I will analyze the impact of TQM practices in fast moving consumer sector of Pakistan (FMCG).FMCG which are chosen for this research are Unilever, Reckitt and Engro foods. The main areas which are encompassed in this research are revenue and profitability improvement and organizational fat reduction by virtue of TQM practices in these organizations. Do organization’s vision, mission and quality management systems have a contribution in firm’s revenue and productivity improvement and also fat reduction? If any relationship exists among them then what is the significance among them. What are impacts of effective business processes, financial well-being and financial competitiveness on revenue and profitability improvement and fat reduction? Is TQM is an integral part of firms strategy for continuous improvement? Is this industry is truly benefited by TQM principles in terms of business performance at a larger extent? This variety of inquiry will be retort in this study. Key word:Pakistan, organizational fat, TQM, revenue, profitability. 1.